2020 NAMAs to be MTC's swansong

2020 NAMAs to be MTC's swansong

Namibia Annual Music Awards' (NAMAs) executive Tim Ekandjo announced on Monday that the 10th edition of the much celebrated award show will be the last for MTC.
Ekandjo made the announcement at NBC studios during the NAMAs prize giving ceremony.
"The NAMAs is scheduled to celebrate its 10th anniversary in 2020 and has over the last nine years grown to become the best national music awards ceremony on the African continent," said Ekandjo.
Ekandjo further assured the music industry that the corporate giant's decision to part ways with the NAMAs was not an easy one.
"After 10 years of making a concrete contribution, we feel it is time to move on and give somebody else the opportunity to take this project to the next level. The fact that we are ending this project does not necessarily mean that we have lost interest in the music industry.
"We remain proud of the brand we have built, a credible and entertaining brand second to none on the African continent and one that would be easy to maintain in terms of its momentum. We would like to thank the NBC, all our partners, Rockstar Namibia and everybody that supported us for the last nine years."
Umbi Karuaihe-Upi, NAMA executive from the NBC says, the partnership between NBC and MTC has been great for the past nine years.
"Nothing lasts forever. At times when things come to an end, new doors open for new opportunities. NBC will continue to endeavour to invest in the continuous growth of the music industry," conluded Karuaihe-Upi
Mbaunda Ndjavera, who won Best Collaboration at the 2019 awards, says the situation is a sad one for the future of the awards and hopes other corporates to take up the challenge.
Immanual Zimba, also known as 'LMPC' says it's saddening because the NAMAs created a platform that enriches the artists and the exit of MTC is disheartening because it is an important partner and played a key role towards the growth of the industry.
Current artist of the year Lize Ehlers expressed shock.
"I am shocked. That's all I can say for now. MTC and NBC made it possible for us. This is our livelihood," she said.
Ian 'Jaleel' Brendell, a two time NAMA winner, told NBC News that the thought of losing one of the major investors is scary.
He added that the NAMAs is one of the highest paying award shows on the continent.
Kadeen Kaoseb, who has won four NAMAs over the past nine years, simply said, "this is bad news for the industry".
At the prize giving ceremony the two partners MTC and NBC also officially opened the Call for Entries for the 10th NAMAs scheduled for 2 May 2020.
Eligible artists can enter into the 10th NAMAs as from 4 November 2019 until 13 December 2019.