COVID-19 presents challenges and opportunities for Namibian media

COVID-19 presents challenges and opportunities for Namibian media

The Director-General of the Namibian Broadcasting Corporation (NBC) Stanley Similo says the broadcaster reaches 1,6 million people daily through its various platforms and it is prepared to inform the nation on COVID-19.
He noted that NBC is not funded 100% by the State, as a result of the pandemic, advertising declined and revenue generation is a problem that compromises on the ability to broadcast.
Similo said through its radio stations, translated COVID-19 information pamphlets and the link between the New Era Publication and the line ministry, it is able to reach the extreme rural areas.
Similo appealed to the corporate world to rise to the occasion and assist the media to fight the battle against the pandemic.
Christof Maletsky, New Era Publication's chief executive officer (CEO), says this is a challenging time for media but also an opportunity to move to the next level in information sharing.
Maletsky says we must also be aware of information overloading and know what we need to share.
He said media is essential and called for a tax holiday for various media subscribers and loans for media houses to help them remain afloat during these trying times of sluggish economic activity due to the pandemic.
Maletsky said COVID-19 presents an opportunity for the media to move to the next level.
He said it’s not only business unusual for other businesses but also for the media.
Zoe Titus, Namibia Media Trust’s (NMT) director said Namibia needs a free and independent media, always, and especially during this time of the pandemic.
She thanked journalists for risking their lives to inform the public on the Coronavirus.
She added that there is a need to discuss the quality of online information.
Titus called for a special fund for the media industry and the free and independent media in Namibia is what we need.
The trio were speaking at the daily update at the COVID-19 Communication Centre.