Estelle Tjipuka’s advice for keeping SMEs afloat during the economic crisis

Estelle Tjipuka’s advice for keeping SMEs afloat during the economic crisis
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The current economic downturn has brought peril to some small and medium enterprises (SME) that are on the verge of closing down.
But entrepreneur Estelle Tjipuka has adopted simple measures that are aiding her businesses.
Tjipuka started being creative by optimising the value chain in the restaurant sector.
As an example she is urging others to venture into catering instead of just waiting for customers to walk into their restaurants.
The entrepreneur says disposable income of people has become scarce and businesses should consider downsizing.
This, however, does not mean that employees must be fired, as she explains that when one resigns, the position should not be filled but rather the responsibility must be scattered among the current employees.
She stressed that employees and suppliers need to be engaged to help them understand the turmoil the downturn has brought on the businesses.
According to her, renegotiating terms of repayments for loans instance is vital
Just like a household, Tjipuka says it's important for a business to manage its expenditure by reducing unnecessary debts.