Increased funding allows UNESCO's IPDC to increase actions, impact

Increased funding allows UNESCO's IPDC to increase actions, impact

The outgoing chairperson of the Intergovernmental Council of UNESCO’s International Programme for the Development of Communication (IPDC), says increased funding has allowed the IPDC to increase its actions and impact.
Albana Shala, of the Netherlands, served two consecutive two year terms having been re-elected in 2016.
Donors increased to eight in 2016 and in 2018 it grew to 11 with the support of Canada while in July this year, the Swedish International Agency for Development Cooperation pledged to contribute US$1,5 million for the period 2018 to 2022.
Shala says it is a source of great satisfaction to have IPDC’s work appreciated and recognised through the significant increase of funding.
She points out that the increased funding allowed the IPDC to increase its visibility and make more of an impact in terms of key issues related to its programme.
Shala explains that since 2016, the IPDC Talks brought together 3 800 participants and reached over a million potential viewers who have a reach of over 80 million social media connections worldwide.
In 2016, 150 people participated to the inaugural IPDC Talks in Paris, and the hashtag #IPDCTalks became trending topic on Twitter in France during the day.
The 2017 IPDC Talks held events in 12 countries namely Paris, Afghanistan, DRC, Jordan, Mongolia, Pakistan, Palestine, Samoa, South Africa, Sudan, Uruguay and Yemen, combining almost 3 000 participants.
On Twitter, the hashtag #IPDCTalks generated more than 31 million potential impressions and became trending topic in 10 different countries, and the live webcast of the IPDC Talks in Paris counted more than 700 000 viewers during the event.
The 2018 IPDC Talks took place in Tunisia and in 10 simultaneous regional IPDCTalks held in Jordan, Palestine, Mexico, Mongolia, Namibia, Gambia, Afghanistan, Pakistan, Colombia and Malaysia.
Shala says the global communications campaign continued to expand and reach a larger audience, with a potential of around 45 million people on Twitter being exposed to the ideas of the IPDCTalks, and hashtag #IPDCTalks being a trending topic on Twitter in 16 countries.
Shala was speaking at the opening of the 31st meeting of the Intergovernmental Council of the IPDC at the UNESCO headquarters in the French capital, Paris.